First spot towards the 2024 presidency: who had the most interactions and views

With the start of the pre-campaigns, the presidential candidates have already published their first advertising spot. To the surprise of few, Samuel García has managed to have the greatest reach, while Claudia Sheinbaum has not achieved the expected impact.

As established by the National Electoral Institute (INE), at 00:00 hours on Monday, November 20, the pre-campaigns for the aspirants to a presidential candidacy began. During this period, Claudia Sheinbaum, Samuel García and Xóchitl Gálvez will travel the country and broadcast spots aimed at supporters and militants of their parties. Their goal is to get them endorsed when they run for president.

Just like three years ago, the one who has proven to have mastered the platforms is Samuel García. The governor on leave began his pre-campaign with a video of Mariana Rodríguez, his wife, where she resumed the «fosfo, fosfo» sneakers. This first post reached 420.1 thousand views on TikTok, 58 thousand likes and 571 comments; on Instagram, it garnered 301,945 likes.

On the other hand, García’s spot was the one that had the most interactions from the presidential candidates. In his message addressed to militants and sympathizers of Movimiento Ciudadano he reached a total of 10,973 likes and 2,663 comments, only on Instagram.

Claudia Sheinbaum, sole pre-candidate of the alliance We Will Continue to Make History, began her pre-campaign by visiting the state of Veracruz. In addition, she published a spot accompanied by men and women from all over the country, assuring that Mexico continues in its process of transformation.

The spot reached 8.1 thousand views on YouTube, 1.1 thousand likes and only 88 comments. For her part, on Instagram, the former head of government of Mexico City only got 9,272 likes and 520 comments.

Xóchitl Gálvez Ruiz, sole pre-candidate of the Frente Amplio por México, began her tour in Coyuca de Benítez, Guerrero. Later, it launched its first spot aimed at the militants of National Action, Institutional Revolutionary and the Democratic Revolution. In his video, he shows where he was born, the market where he sold his jellies, and the places where he worked in his native Hidalgo.

On YouTube alone, the senator on leave got a total of 15,000 views, however, the interactions are not open. On Instagram, it reached 21,483 likes and more than 900 comments.